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Lithonia, GA

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Guide to Marketing

Saturday, Jan 25 10:30a
Stonecrest Library Lithonia, GA

2014 Guide to Marketing Series – Part 1 of 3
Marketing – Defining & Defending Your Own Niche
Frankly, marketing is where most new businesses fail. The world’s best marketers a) know their target customer inside and out and b) have a clear place in their target customer’s mind. You have to get these things right for your business to survive and grow. In this session, we’ll talk about customer research, market segmentation, customer targeting as well as competitive positioning and niche strategies.
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