AMALV August Luncheon: Gamifying Your Brand
Jeffrey Netzerhas spent most of his professional career dedicated to launching and managing loyalty programs for industry leading companies such as Neiman Marcus, Mandarin Oriental, Wynn Resorts, and the Irvine Company. As PLAYSTUDIOS Loyalty Guru, he's responsible for bringing the best of real-world rewards programs to the company's collection of games. Under his direction, the myREWARDS platform has become the most compelling and deeply integrated loyalty program on Facebook.
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