The Latin GRAMMY® Awards aim to recognize artistic and technical achievement, not sales figures or chart positions, with the winners determined by the votes of their peers — the qualified voting members of The Latin Recording Academy.
A main purpose of the Latin GRAMMY® Awards is to recognize excellence and create a greater public awareness of the cultural diversity of Latin recording artists and creators, both domestically and internationally. The Latin GRAMMY® nominees and winners are chosen via the same exacting process as the GRAMMY Awards, with two subtle but important differences: The membership is international, and the releases eligible for awards are issued both inside and outside the United States.
The Latin GRAMMY® Awards, which is the first prime-time English-, Spanish- and Portuguese-language telecast on U.S. television, is arguably the most high-profile celebration of Latin culture ever on the domestic airwaves. The show also has an impact in more than 100 international markets, focusing millions of eyes and ears on Latin music.
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