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Lancaster, PA

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Age Suitability None Specified
Category Other

Targeted Business-to-Consumer Mailing Lists

Tuesday, Aug 20, 2013 3:00p

This class explores the resources available through the library to prepare or purchase a targeted list of consumers that may be interested in your product or service. Focusing on both the U.S. Consumers/Lifestyles module and the New Movers/ Homeowners module of ReferenceUSA --this class will explain the type of search criteria available and present tips about how to most efficiently use these resources to compile a targeted listing of potential customers. The SRDS Direct Marketing List Source database… Show more

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