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The Past & Future of Integrated Marketing Communications: From CM to CRM to CN²

Friday, Oct 19, 2012 8:00a
Fetzer Center Kalamazoo, MI

The Past & Future of Integrated Marketing Communications: From CM to CRM to CN ²
Dr. Don Schultz, Professor (Emeritus) of Integrated Marketing Communications, Medill School, Northwestern University; President of Agora, Inc.
Friday, October 19 from 8:00 Am to 9:30 AM
Marketplace changes have radically altered our views of marketing communications, advertising and Imc. Don Schultz of Northwestern University - a founder of the Imc movement - will describe how customers and their access to technology
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Fetzer Center
Western Michigan University/KRPH
Kalamazoo, MI 49009
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