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Jacksonville, FL

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Multicultural Marketing: Strategies for a Diverse World

Thursday, Apr 25, 2013 7:30a

Join us for our monthly breakfast program featuring guest speaker, Cal Jackson, CEO of Diversity Inclusion Ventures as he discusses successful theories to enhance the Cultural Competency of marketers and advertisers. Many mistranslations of oversees ads arise from major U.S. companies not doing their homework (i.e., Chevy Nova, KFC "Finger Lickin' Good", Come Alive with the Pepsi Generation). Cal will explain how these missteps can be avoided today and will provide JAMA with vital tools to consider… Show more

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Fairfield Inn & Suites Jacksonville Butler Boulevard
4888 Lenoir Ave.
Jacksonville, FL 32216
(904) 854-6200
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