Branding - What's In a Name?
Whether you are branding a new business, a new product line, or providing counsel to small business clients on their trademarks, you've come to the right place to learn more about scientific, business and legal theories behind a strong brand.
1. Select a strong name to protect through federal trademark law
2. Select a name, color scheme, and design that will fascinate your target market
3. How to build a legal and business brand management strategy
Ken Germain,… Show more
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