Business Lessons from the Campaign: SFIMA Presents Obama CIIO Michael Slaby
Michael Slaby, chief integration and innovation officer for Obama for America 2012, takes the stage at SFIMA this month. Slaby and his passionate team of geeks and gurus masterfully integrated technology, social media and engagement to create a winning campaign. Slaby will discuss how media convergence impacts customer engagement, what building political movements and building customer communities have in common, how B2B and B2C brands can most effectively manage digital technology, and more.
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