Tech Tools for PR Success

CMPRSA February Luncheon
Friday, Feb. 24, 2012 12-1:30 p.m. Kellogg Hotel & Conference Center East Lansing, MI
Check-in opens at 11:30 a.m.
Tech Tools for PR Success
Reach PR success by embracing technology! Develop strategies for search engine optimization, web and mobile marketing, and social media content and measurement. Discover the latest tech trends and work solutions from these experts and put them into practice right away.
Panelists
Dr. Constantinos Coursaris, Michigan State University
For… Show more over a decade, Dr. Constantinos K Coursaris has been designing and developing websites for academic, government, for-profit, and non-profit organizations. He has also owned a social networking site, managed the digital and social presence of various businesses, and consulted for organizations on the strategic and tactical use of social media. The knowledge acquired through this industry experience was further expanded since 2005 through his research agenda on social media and online communities after joining a research-intensive institution in Michigan State University. With a deep, comprehensive knowledge of social systems, Dr. Coursaris has been privileged with opportunities to train others in this space, including the instruction of diverse audiences in the U.S., Canada, France, the U.A.E. and other countries in the Middle East and North Africa (MENA). Having joined the College of Communication Arts and Sciences in 2005 as an Assistant Professor in Telecommunication, Information Studies, and Media, he continues to grow as both a scholar and practitioner of social media, and is uniquely positioned to create ad hoc teams to address the needs of related projects, from federally-funded research projects to outreach and engagement ventures related to social media and online communities. Connect with him on Twitter @DrCoursaris.
Joe Ford, Netvantage Marketing
Joe Ford

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