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Creating a Public Affairs and Lobbying Strategy

Sunday, May 5, 2013 9:30a

An induction to lobbying, advocacy and political influence
A one-day intermediate-level induction to the world of policy and legislative influence for PR professionals
This course inducts PR and communication professionals into the world of lobbying and public affairs. You will learn to map the political and power structures that shape your regulatory world, and how to influence your organisation’s business environment using advocacy, media pressure and online lobbying.
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