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Essential Media Relations

Sunday, Jun 16, 2013 9:30a

Collaborate with journalists and build relationships for maximum exposure
A one-day course covering core concepts and techniques for securing strong media coverage
This course covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn to engage with diverse types of media, understand journalist psychology, judge news values, and refine your pitching skills in role-plays with real
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