Ikea Hosts Second “Byof Day” - a Nationwide in-Store Event Inviting Shoppers to Benefit from a Day Out with Their Friends

The second BYOF (Bring Your Own Friends) Day event* is a national in-store shopping event that offers fans and friends special perks, activities and giveaways, along with an opportunity to shop for items to help improve their life at home. The event is part of the IKEA Life Improvement Project. Consumers can visit www.thelifeimprovementproject.com to RSVP for their local event, access Facebook to invite friends and print special offers to be used in-store on BYOF Day.