University Cultural Center

The unique character and resources of Midtown Detroit inspired the leaders of Wayne State University, the College for Creative Studies, the Detroit Institute of Arts and the Engineering Society of Detroit to form the University Cultural Center Association (UCCA) in 1976. The UCCA was organized to support the physical maintenance and development of the area and to enhance public awareness, appreciation and use of Midtown Detroit.

In the first decade, activities focused on special events, planning, transportation and public awareness campaigns. In 1987, as a result of an internal review of UCCA’s mission and organization, UCCA’s board expanded the membership, restructured the Board of Directors, established a progressive dues structure and provided greater resources to supplement UCCA projects.

In 1995, the UCCA Board embraced a strategic plan that speaks to the area’s growth and corresponding needs. Priorities identified included support for planning and expansion of parking capacity; maintaining the area collectively through essential services and beautification programs; collaborating with members, the police department and public safety to ensure a safe district; and creating an area-wide directional signage program.

In 2003, the UCCA launched a major initiative to improve Woodward Avenue. To date, over $20 million has been secured for streetscaping, facade improvements and low interest loan programs.

Today, the UCCA has over 60 members representing the area’s cultural, academic, medical and service institutions, corporations, businesses and community organizations. Over 300 representatives from member organizations actively participate in UCCA activities through committees, which include Community Development, Facility and Maintenance, Beautification, Security, Directional Signage, Collaborative Programming, Marketing, Detroit Festival of the Arts and Noel Night.