Lecture - From Exploration to Exploitation - The Road from Plant Discovery to Market
Lecture - Bonfils-Stanton Series| Adults
In this “behind the scenes” look into the nursery world, we’ll share the secrets of how and why new plants fit into different market niches. We’ll explore why certain new plants get to market quickly, while other great plants never see the light of day. We’ll track memorable plant introduction successes, explain horticultural marketing disasters, and blow up some common plant exploration myths. We promise you’ll never look at plants the same way again.
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1007 York St.
Denver, CO 80206