The Role of Video in the Changing PR Landscape
From new social platforms, such as Vine to the still fairly new practice of video blogging, video is rapidly becoming not only effective, but the expected medium for brands and companies to tell their story, get the word out about their business or address key issues.
The use of video is increasing, blurring the lines between traditional public relations and digital marketing. Many brands and companies are still unsuccessful in incorporating video into their strategies, but the ones that are blazing… Show more
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