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How to Measure Your Social Media ROI

Thursday, Aug 15, 2013 11:30a
Bluestone Columbus, OH

The conversation surrounding return on investment (ROI) of a social media program and strategy has been an ongoing discussion since brands first began to leverage various platforms like Twitter and Facebook. Since that time, marketers, communicators and PR practitioners have been working hard to determine how to most effectively measure the success (or failure) of social media programs, as well as how to then merchandise that success to C-level executives. Carolyn Kent is one of the top social media… Show more

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583 E. Broad St.
Columbus, OH 43215
(614) 884-4646
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