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How to Culture-Jack and News-Jack to Boost Your Brand - Professional Development Workshop

Thursday, May 16, 2013 7:30a
Bluestone Columbus, OH

Want to know how to "culture-jack" and “news-jack” to gain attention for your brand? That's what Oreo did with a Twitter message during February's Super Bowl power outage: "Power out? No problem. You can still dunk in the dark."
The Wall Street Journal said Oreo's Twitter ad "stood out" on a night when TV ads cost millions — and "helped demonstrate the power of ingenuity over money, and social media over traditional forms."
At Central Ohio Prsa Professional Development workshop, top social media
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Bluestone
583 E. Broad St.
Columbus, OH 43215
(614) 884-4646
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