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Columbia, SC

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Age Suitability None Specified
Category Food & Dining

AAF March Luncheon:: Doing Digital Media Right with Geoff Halselma

Wednesday, Mar 20, 2013 11:45a

Creating, designing, and managing an online campaign is a key skill set for retailers and their agencies, and becoming more important with each passing year. This session teaches how to mount a comprehensive campaign, from basic SEM understanding to how display, video, mobile and markets are now bought and planned.
Audiences will learn:
How to allocate budget for online and plan campaign objectives
Why ad serving is the lynchpin of all online media knowledge
How to take the mystery out of online-
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