PRSA Workshop: How to Score National News Headlines for Your Company

Branching out to national media is a challenge. This PRSA Capital Region workshop will focus specifically on crafting a national headline scoring pitch, how to identify new ways to attract the media’s attention and thinking outside the box on what your brand could offer a national publication, broadcast outlet or blog. Nicole Messier, global communications leader at Apprenda, will conduct the workshop. [Event sponsored by Apprenda]