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Crisis Communications and Issues Management: IABC Cleveland Speaker Series

Thursday, Feb 21, 2013 11:30a
The Sarah Benedict House Cleveland, OH

Members of the media have spent their entire careers getting ready to interview you.
So, doesn't it make sense for you to spend just a few minutes learning why the media doesn’t cover your story or issue the way you want? And when they do, why the story doesn’t look or read the way you think it should?
In today’s world of “gotchaâ€* journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially
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