Product Development Cycle

Ever wondered how Warby Parker developed its eyeglass products?
William Dickson from Haney and hackerspace HIVE13 will lead a panel discussion that includes Ian Wilson and Craig Smith on Product Development. The panel will start with the methodology of ideation, work through prototyping, and end with logistics and fulfillment.
William is the Strategic Creative Director for Haney PRC with 22 years of consumer brand package design experience. He joined Haney in the summer of 2011. William spent 9 years… Show more with LPK in Cincinnati working on numerous P&G brands and special projects for North East Asia. He was also involved in the rebrand of both consumer and business focused brands including Ashland Corporation, Elmer’s Glue, Wyler’s, Coors, International Home Foods, Lexmark, Mercy Hospital and the University of Cincinnati. William joined the Fisher Design in 2003 as creative director where he was responsible for design and branding of Butterball, Under Armour Hunting, Bushnell, Colgate brands, Dial brands, Scotts brands, Eli Lilly Companion Animal initiatives, Winchester Ammunition and Dell to name a few.
Craig Smith is one of the original founders and CFO of the Hive13 Hackerspace. He is involved with running the lock picking forensic workgroup as well as the OpenGarages car hacking project. He is also the creator of the DrinkShield, which is an Open Source Hardware Breathalyzer game that attaches to an Arduino. Craig runs his own business doing computer and network security with specializations in reverse engineering DRM. In his spare time he likes to volunteer at non-profits and startups.

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