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Cincinnati, OH

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Commercializing Innovation, Part 2: Analogs and Research

Wednesday, Mar 27, 2013 5:30p
The Brandery Cincinnati, OH

Commercializing Innovation, Part 2: Analogs and Reserach
Keith Johnson, Founder and CEO of Petbrosia
The best way to understand if your business has legs is to show how someone else is profitably doing elements similar to you! In this session, participants will learn how to develop a portfolio of comparables, and how to use these analogs to derive qualitative and quantitative data to inform their business model. We will also explain how to conduct primary and secondary research. And as a group, brainstorm
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