Breaking through the clutter has never been more of a challenge for businesses than it is today. So how does a company create an identity that represents their brand AND stands out from others? Join Digital Professional Institute for a panel discussion and Q/A on how to properly generate your brand persona, connect with an audience and promote your business.
Panelists Include:
Najja Howard is the Public Relations Manager for Citibank’s West Region. In this capacity Najja provides external and internal… Show more support for the Retail Bank in the Illinois, Texas, California and Nevada markets. Currently Najja serves as the Executive Director of ColorComm, a professional membership organization for mid to senior level women of color in communications. She is also an adjunct professor at Columbia College. Most recently, she served as a board member of the Public Relations Society of America - Chicago - Young Professionals Network. Najja Howard received her bachelors in Corporate Communications from Northern Illinois University and masters degree in Corporate Communications /Public Relations from Georgetown University.
Prash Sabharwal is a digital strategist at Golin helping companies such as Unilever and McDonald’s tell their stories online. He is passionate about transformative power of experiences and has developed immersive events for festivals such as Chicago Ideas Week and Learnapalooza. An avid ukulele player and programming hobbyist, he finds joy in creating and sharing with others.
Sarah Pinho is an independent public relations consultant based in Chicago. Her clients hail from many industries, from mobile marketing technology to ag tech to food delivery to fashion to the arts and include graduates from the nation’s leading accelerators, such as Y Combinator. Having built from the ground up a division catering to foreign companies entering the Chinese market for a Beijing communications firm, Sarah continually seeks out clients that foster an entrepreneurial culture. A Boston native, Sarah has worked in communications for NGOs in DC and New York, commercial real estate in Boston, an agency and then a restaurant in Beijing, and now all kinds of companies, tech and otherwise, throughout North America. Sarah’s sweet spot is right where innovation and strategy intersect. Follow her at @SarahPinho or connect at www.linkedin.com/in/sarahpinho/ .
Alex Kemmler works as head of marketing at Hale Devices, Inc . in Chicago. He's been working on consumer research, marketing and branding since 2007, as a management consultant and entrepreneur. He studied Economics, art and music technology at Northwestern University, and since 2010 has worked building his own business and with Hale Devices out of 1871 and Catalyze Chicago
About the Moderator:
Josh Inglis is the founder of Propllr, a PR and content marketing firm that helps innovative companies grow by building credibility and awareness. He is a 20-year public relations and corporate communications professional with a track record securing positive attention and building brands, with a particular expertise serving startups.
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