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2014 Midterm Mayhem: The Final Countdown | Off the Record

Monday, Oct 27 4:30p

This election cycle, candidates are scrambling to make the most of their airtime. While incumbents highlight legislative achievements, challengers are capitalizing on an unpopular congress, focusing on their ‘outsider’ nature. But what truly captures the attention of voters? Do achievement-based ads lack personality? Or does populist campaign messaging focus too much on alligator wrestling and trap shooting, failing to cover the issues? Senior Vice President of Kantar Media Ad Intelligence Elizabeth… Show more

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