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Chicago, IL

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Mini ProductCamp Chicago

Thursday, Nov 7, 2013 6:00p
LaSalle Power Company Chicago, IL

Test Your Way to Better Products: A Panel Discussion on A/B Testing
A/B and multivariate testing have become standard practice in many organizations to help make product and marketing decisions. Rather than debate "red vs. blue buttons" in a boardroom, companies are letting data drive their direction. But can we rely too heavily on data? How do companies leverage the short-term insights gained from testing into long-term strategies? Join our panel of experts at this mini-ProductCamp panel discussion
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LaSalle Power Company
500 N. LaSalle St.
Chicago, IL 60654
(312) 661-1122
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