Introduction to Social Media for Business

Getting your business started in social media can be overwhelming. Fortunately for you, learning the fundamentals is one seminar away.
In this introductory seminar, we will show you how to design a strategy for your business using the leading social networks, focusing on Facebook and Twitter.
In 2 hours, you will learn how to:
Understand the differences between Facebook and Twitter.
Extend your brand onto your social media profiles.
Share relevant content about your business using the different platforms.… Show more
Interact effectively with your current and potential customers.
Find and monitor online conversations about your business.
Handle negative comments about your business.
Run promotions legally through the social networks.
Use social media to get people in your doors.
Establish a social media policy for your employees.
Speakers:
Joan Daluga and Austin Brown
Joan Daluga, an experienced Social Media Specialist, has managed social media accounts for a variety of industries, ranging from small local businesses to large national brands. Joan is well-versed in content creation, crafting a brand voice that truly speaks for your business and encourages users to engage with you online.
Austin is the New Business Account Manager for 435 Digital, where he helps businesses navigate complex digital marketing strategies. Previously he was a partner at a digital marketing agency in Kansas City that specialized in social media management. His experience working within different B2B and B2C industries has shown how the various strategies of digital marketing work together in a unique fashion for each business.
Our seminar will be a lively mix of presentations, discussion and analysis of your own strategies. We will have free wi-fi available so that you can follow along on your own laptop. However, a laptop is not required for this seminar.
We will also provide handouts at the start of the seminar and coffee will also be served.
If you have any questions, please email them to seminars@435Digital.com.

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