Emerging Strategic Models for Multicultural Marketing in the U.S

Demographic change is a fact of life for businesses in the United States. The Hispanic population alone is set to triple by 2050. And by 2023, populations that were once considered minorities will comprise more than 50% of all children. DePaul Professor Loida Rosario is preparing a new graduate level course—"Strategic Planning for Multicultural Markets"—that will address the challenges and opportunities that marketers will face as they address the needs of the rapidly growing demographic segments that represent changing profile of the typical American consumer. Professor Rosario will present a preview of the course, including an overview of key topics and a focused exploration of emerging business strategy models for multicultural marketing. A 30minute conversation will follow, where participants will have the opportunity to share their feedback, ask questions, and join in the creation of the course curriculum. Please join us at the Exchequer for cocktails and further discussion following the event—as always, the first round is on KMG. Event Admission $0.00