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Charlotte, NC

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Phone (704) 687-8900
Price See Website
Age Suitability None Specified
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Marketing Principles for Business Decision Making

Monday, Nov 18, 2013 8:30a

This course will introduce basic marketing concepts and terminology to the participants. It is built around acquiring a fundamental understanding of the Marketing Mix (decisions around Price, Product, Promotion, and Distribution), with a brief nod towards Consumer Buyer Behavior and Marketing Research. There will be an end-of-day student team project completed and presented in class to demonstate the understanding of the concepts.

Created by UNCCExAP

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