Marketing Principles for Business Decision Making
This course will introduce basic marketing concepts and terminology to the participants. It is built around acquiring a fundamental understanding of the Marketing Mix (decisions around Price, Product, Promotion, and Distribution), with a brief nod towards Consumer Buyer Behavior and Marketing Research. There will be an end-of-day student team project completed and presented in class to demonstate the understanding of the concepts.
Created by UNCCExAP
320 E. Ninth St.
Charlotte, NC 28243
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