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"Measurement That Matters" - Business Marketing Association - Carolinas

Wednesday, Sep 18, 2013 11:30a to 1:00p

In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it's important or just interesting? At BMA'S September meeting, Elton Mayfield, a leading B2B executive will provide and energetic and entertaining presentation on the many ways companies are measuring everything from blogs to TV, from print ads to social media, and how they all fit together to drive sales.

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