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Marketing Analytics in Action (Charleston, SC)

Thursday, Nov 7, 2013 8:30a

Marketing Analytics in Action explores the optimal methods for businesses to leverage marketing information and analysis to attract, retain and expand your customer base.
Here’s what you’ll learn:

• The principle of value- based marketing and the rising need to better understand marketing metrics to drive business growth • The Customer Lifetime Value philosophy and how to understand retention rules, attrition rates and customer acquisition costs
• Marketing metrics you’ll use every day to drive
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