Marketing Analytics in Action (Charleston, SC)
Marketing Analytics in Action explores the optimal methods for businesses to leverage marketing information and analysis to attract, retain and expand your customer base.
Here’s what you’ll learn:
• The principle of value- based marketing and the rising need to better understand marketing metrics to drive business growth • The Customer Lifetime Value philosophy and how to understand retention rules, attrition rates and customer acquisition costs
• Marketing metrics you’ll use every day to drive… Show more
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151 Market St.
Charleston, SC 29401