LinkedIn B2B Marketing Pro Workshop and LAB - Denver CO

Registration: 12:30 - 1:00

Workshop: 1:00 - 3:30

Lab (Choice of Pages/Groups/Other): 3:30 - 4:30

Many companies are playing catch up in online marketing efforts when it comes to LinkedIn. Most are building sophisticated Social Media Marketing operations featuring Twitter, Facebook and Blogs; and are seeing great success in this modern social marketplace.

LinkedIn – The Sleeping Social Media Giant

Still, many of these same firms have not paid enough attention to LinkedIn. In fact, most Social… Show more Media presentations at conferences leave LinkedIn out of the conversation entirely! If you’re retail, selling floor wax or a dessert topping (or both in the same bottle), then that may work just fine for now.

If, on the other hand, you’re selling in the B2B marketplace, this is not enough. You Must have a comprehensive LinkedIn Marketing operation in place to have true Social Media success in 2013.

Experience Matters

The LinkedIn Rockstars have the numbers

Integrated Alliances (Ia) is among the world’s most experienced Social Media consulting and training firms when it comes to LinkedIn (500 Workshops in 6 years). We use LinkedIn internally to the extreme and this insider knowledge gets put to work for our clients.

The marketing capabilities of LinkedIn have all been optimized and wrapped up in a comprehensive LinkedIn Marketing Methodology to ensure success.

IA Founder Mike O'Neil & CEO Lori Ruff are among the industry's top public figures: both are 1) Forbes Top 50 Social Media Power Influencers and 2) LinkedIn Top 50 Networkers (30,000 connections) and 3) have a combined 250,000 Twitter Followers. They know their stuff! And they've been sharing their insider knowledge with others for more than 6 years.

B2B Marketers Have Options

Integrated Alliances LinkedIn Workshop

In-House (Diy) - Some firms do everything in house – beyond the strategies, they need to know the steps to create, optimize, manage and market their LinkedIn presence including Company Pages and Groups.

Outside - Other firms choose to work with outside experts for the LinkedIn building and/or operations. They must know what the issues are as well as how to work with outside providers, many of whom have gaps in their knowledge when it comes to LinkedIn.

Try this – look up Your marketing firm or provider on LinkedIn and how they measure up.

Big LinkedIn Marketing Questions Answered

This intensive LinkedIn hands-on workshop is designed for savvy B2B marketers, Social Media Managers and Digital Marketing Managers that want to quickly master their firms' business development potential using LinkedIn.

LinkedIn is the spotlight, but the program touches on other Social Media, particularly Twitter and Blogs. Special Lab time provides hands-on work time with expert help.

This is not basic LinkedIn training. It's advanced training for experienced LinkedIn users and it is ideal for teams of 2 or more. Strategize, gather inputs and better share the duties when you attend together as a team.

This is Hands-on Intensive Training, so bring a laptop or pair up and work together. The live format is highly interactive with real world marketing situations directly addressed.

A special 60-minute Lab session affords time to build/optimize your choice of: a LinkedIn Company Page, create/optimize a LinkedIn Group, expert help with LinkedIn branding, advice on crafting LinkedIn profile templates, or other LinkedIn and Social Media marketing needs you may have.

PREP Work REQUIRED

Now is a good time to get familiar with LinkedIn (again). Step it up and get active, update your profile, invite some people, read some LinkedIn Group posts, post a Status Update, look at some LinkedIn company pages.

Those intending to build Company Pages and/or LinkedIn Groups in the Lab segment will be asked to bring in pre-staged graphics and starter company language for the process. These instructions along with graphic requirements will come via E-Mail one week prior to the Workshop.

Rock The World with your Online Presence LinkedIn Book

EXTRA Bonuses For Early Registrants

1 - Attendees receive complimentary access to our online, on-demand LinkedIn video training program focused on revenue creation ($149 value).

2 - Attendees receive a complimentary LinkedIn check-up after the event to further improve your LinkedIn Company Page, LinkedIn Group or Corporate Branding ($500 value).

3 - Signed copy of the "Rock The World with your Online Presence" LinkedIn Profile and Seo book written by instructors: Mike & Lori ($20 value in bookstores, with autograph: Priceless).

Space is very limited so reserve your spot Now.

Business After HOURS

Want to socialize with us and other LinkedIn users in a really fun and fruitful happy hour? Join us afterwards at Casselman's, site of the Integrated Alliances Denver Holiday Parties, for the Denver LinkedIn Rockstar Tweetup, 6-9pm. Enjoy free admission and lots of great networking with other LinkedIn users. Stay a while and catch live reggae at 10pm!

Come to the Free Denver LinkedIn Rockstar #Tweetup

Presented by your rockin' trainers and hosts,

Mike O'Neil & Lori Ruff, your instructors

Mike O'Neil & Lori Ruff

Show less