Google Analytics Training by Loves Data
Learn how to measure and improve your online channels with Google certified experts from Loves Data.
Whether you're new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features, present real world solutions… Show more and are Google approved.
Why should I attend?
You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.
Google selects Loves Data to train their clients - so should you!
Accurate, up-to-date and comprehensive product training
Real world solutions presented by Google certified experts
Learn Google's own best practices from setup to advanced features
What is included?
Workbook and slides
Extra resources
Certificate
Coffee, tea and a light lunch
Free internet connection
Dedicated Q&A time
Who should attend?
In-house marketing staff (including AdWords, SEO and Social Media specialists) - to learn how to use Google Analytics to optimise your marketing campaigns, whether you manage one channel for your company or all of them.
Designers and UX specialists - to learn how to make your website decisions more data-driven.
Strategists and managers - to learn how to use Google Analytics to get more information about where your brand is and where it could be.
Place yourself on the online measurement and marketing fast track!
For more information email info@lovesdata.com or call (02) 9960 6577.
Can't make these dates? Register for updates!
Day 1: Google Analytics Fundamentals
9:30am - 10:00am
Registration
10:00am - 12:30pm
Introduction to digital analytics and Google Analytics
Google Analytics account structure
Google Analytics Terminology
Google Analytics interface features
Audience reports
Acquisition reports
12:30pm - 1:30pm
Lunch
1:30pm - 5:00pm
Behaviour reports
Conversion reports
Tracking marketing campaigns
Creating dashboards
Creating custom reports
Actionable insights
Q+A
Day 2: Google Analytics Advanced
9:30am - 10:00am
Registration
10:00am - 12:30pm
User and Session Segments
Event Tracking
Understanding Attribution
Regular Expressions
Conversion Tracking
Advanced Configuration and Setup Options
12:30pm - 1:30pm
Lunch
1:30pm - 5:00pm
Filtering Data
Best Practices for Administration
Advanced Options
Introduction to Google Tag Manager (GTM)
Universal Analytics
Frequently Asked Questions
Can't attend on these dates?
Register for updates or view other options for Google Analytics training and Google AdWords training .
Do I need a laptop?
Yes, we recommend you bring a laptop.
Will there be internet access?
Yes, free internet access (via WiFi or ethernet) will be available.
Will lunch be provided?
Yes, a light lunch will be provided. Vegetarian options will be available and the venue can accommodate other dietary needs with advanced notice.
Will I receive a certificate?
Yes, you wil receive a certificate of completion.
Where can I find parking?
For parking recommendations please visit the FAQ site .
How can I get there with public transport?
For public transport options please visit the FAQ site .
Can you recommend somewhere to stay?
For hotel recommendations please visit the FAQ site .
Do you offer custom training?
Yes, we offer custom onsite training for organisations, contact us for details.
I have another question...
Please email us at info@lovesdata.com or call us on (02) 9960 6577.
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