Bill Beard and Will Evans will hold an immersive user experience workshop that will teach individuals and teams how to use Lean methodology in order to save time, save money and eliminate waste while creating and marketing products customers love.
In this two-day, hands-on workshop, your team will learn cutting-edge strategies and skills used by today’s most effective companies like BankWest, IKEA, Spotify, and TIME, Inc. You’ll learn LeanUX methods for:
- Customer discovery - Problem framing - Collaborative… Show more design - Multi-hypothesis testing - Prototyping - Solution validation - Product branding - Brand strategy - Marketing - Analytics
This bootcamp is great for anyone who needs a deep-dive into both Lean Startup and LeanUX and discover how those methods apply to customer development, branding and marketing. Whether your current processes are more like Lean, Agile, Scrum, or Waterfall – you can benefit from this immersive, affordable, two day workshop.
Because of the collaborative, systems based approach, this bootcamp is useful for strategists, designers, creatives, engineers and entrepreneurs. The bootcamp guides participants through the exploration of who the customer is, what problem they have, whether it’s a problem worth solving, and most importantly, how to communicate effectively with customers. The goal is to discover solid hands-on techniques for developing your product and brand. You’ll also learn tactics to make attendees successful when introducing these principles and strategies into their organisation.
Customer Discovery
Most startups and companies start by assuming who their customers are, what business they are in, and what problems their customers really want solved. Often times, strategic decisions about resource allocations in large organisations are made completely based on the opinions of the person in the room with the fanciest title or biggest paycheck. This creates unnecessary and expensive risk when doing new product innovation.
We’ll teach you to define and validate your customers and their problems instead of guessing at solutions or messages to market to them that may not connect. You will learn techniques in customer discovery (research), intercepts, digital ethnography, empathy mapping, and developing lean personas to focus the team collaborative around solving validated customer needs. Most importantly, you will practice these techniques with other workshop attendees.
Skills you’ll gain:
Identify and validate customer segments
Separate narrative from observations
Qualitative methods including interviewing techniques
Empathy mapping
Lean persona development
Problem Framing and Solution Ideation
How do your teams move from insights to action? Once you’ve validated your customer hypotheses and problem hypotheses, what should teams do next? Learn the fundamentals of identifying the problem to be solved, or the “job-to-be-done,” so that you can communicate your solution to your customer.
We’ll introduce lightweight product prototyping to make the ideas tangible, so that teams can test with customers to get validated learning and move through the build > measure > learn cycle as quickly as possible without additional waste.
Skills you’ll gain:
Sense-making and problem framing (design synthesis)
Fundamentals of organising and running a design studio
Understanding of all potential pitfalls when using the Design Studio method
Prototype creation including MVPs
Running experiments
Validating your designs qualitatively and quantitatively
Institutionalising the learning process
Lean Branding
On day 2 of the bootcamp, we’ll focus on Lean Branding, a radical new way for your teams to collaboratively create a shared understanding of your brand positioning so that your organization can engage with your customers, build meaningful relationships, and stop wasting money on marketing programs built on assumptions.
The “old way” of branding was a deliberate, slow, waterfall process where organizations spent months exploring, ideating, and refining messages that were poorly or never tested with their current or potential customers. When you’re using Lean Startup methodology, building and releasing new products regularly, the waterfall process of branding isn’t compatible.
With Lean Branding, we apply LeanUX methodologies and tactics to the branding process. Build-Measure-Learn. In this portion of the workshop, we’ll focus on the Build component of the branding process. Through a series of fun group activities, we will teach you how to gather your assumptions about your brand and generate brand promise hypotheses so your teams can start testing them.
Skills you’ll learn:
Understanding of branding fundamentals
How Lean Startup and LeanUX has changed the branding and marketing process
Components of a Lean brand
Curating your brand using Lean
Tactics for rapid implementation of a new brand
How to create and implement Lean Brand Guidelines
Then, we’ll work together to teach you how to define key components of your brand and your marketplace, including:
Brand Personality
Brand Purpose
Customer Proto-Personas
Competitive Analysis
Marketing and Measurement
Finally, we’ll tackle marketing and analytics, so you can more accurately gauge the results of your product development, branding and marketing efforts. You’ll identify what KPIs matter; which metrics reveal whether your brand, marketing and product are delivering value to your customers; and how to make decisions based on the numbers you gather. The goal is to measure your traction and be able to communicate it to teams, stakeholders, and decision-makers so you can pivot faster based on insight instead of instinct.
Skills you’ll gain:
Understanding of Lean Analytics
Setting your minimum success criteria & One Metric That Matters
Designing your minimum viable marketing campaign (MVMC)
Knowing when your MVP failed (or succeeded!)
Of course, we will be available for specific questions before, during, and after the workshop.
Show less