Lunch and Learn: Workshop: Positioning for Media
Messaging and Positioning for Startups
Gaining media attention is about more than just shouting into a bullhorn. It's about saying the right things to entice the right media. What drives a reporter at TechCrunch or Mashable is very different than what drives a reporter with the Boston Globe or Xconomy. This class is aimed at companies that believe they are ready to bring their messages to the public. Two or three companies will be chosen to "workshop" their messaging and press outreach… Show more
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45 Prospect St.
Cambridge, MA 02139