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Finding Your Target Market

Wednesday, Jun 19, 2013 9:30a

Many startups have great ideas but struggle when it comes time to bring the product to market and have difficulty in selecting a market to focus on. Defining your optimal target market and identifying the ideal prospect will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more business. In this program we’ll cover: • Comparing mass marketing to target marketing • How segmentation can improve your market position • Practical ideas to segment and prioritize… Show more

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