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2013 MIT Sloan Technology Conference-Democratizing Innovation

Saturday, Feb 23, 2013 8:30a
NEW MIT Media Lab Cambridge, MA

User-driven innovation is the process of creating new ideas and products based on users experiences, behaviors, and interactions. This embraces an understanding of true user needs and the involvement of users in the innovation process. With the proliferation of the internet and today´s high accessibility, consumers are more aware of what is out there, have the possibility to communicate their demands to companies, and are actually taking part in the development process. All this has created more… Show more

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NEW MIT Media Lab
75 Amherst St.
Cambridge, MA 02142
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