2013 MIT Sloan Technology Conference-Democratizing Innovation
User-driven innovation is the process of creating new ideas and products based on users experiences, behaviors, and interactions. This embraces an understanding of true user needs and the involvement of users in the innovation process. With the proliferation of the internet and todayÂ´s high accessibility, consumers are more aware of what is out there, have the possibility to communicate their demands to companies, and are actually taking part in the development process. All this has created more… Show more
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