We regret to inform you that Zvents.com is closing its doors October 31st, 2014. We’re proud to have served the community for so long, but business pressures have forced us to make the difficult decision to close down Zvents.com and the Zvents Media Network. Thank you for supporting us over the years. For more on the closure of Zvents.com see this page.
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Boston, MA

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Age Suitability None Specified
Category Other

Branding Smaller

Monday, Dec 2, 2013 6:00p
District Hall Boston, MA

As our world accelerates and the line between companies and consumers continues to blur, the brand experience gets smaller and smaller. In order to reach someone, a brand has to listen to them as an individual. This conversation is more intimate than the old model of "this is what we offer, take it or leave it". This intimacy is changing the role of brand strategy and design from a mass market function to one of facilitation. How can we as marketers, businesspeople, designers, and users ourselves… Show more

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District Hall
75 Northern Ave.
Boston, MA 02210
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