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Age Suitability None Specified
Category Other

Branding Smaller

Monday, Dec 2, 2013 6:00p
District Hall Boston, MA

As our world accelerates and the line between companies and consumers continues to blur, the brand experience gets smaller and smaller. In order to reach someone, a brand has to listen to them as an individual. This conversation is more intimate than the old model of "this is what we offer, take it or leave it". This intimacy is changing the role of brand strategy and design from a mass market function to one of facilitation. How can we as marketers, businesspeople, designers, and users ourselves… Show more

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