Marketing After “Lean”: Operationalizing Big Thinking at Start Ups
Marketing After "Lean": Operationalizing Big Thinking at Start Ups
Instructor: Elle Woulfe and Joe Chernov
Much has been written about how successful entrepreneurial businesses are using the “lean startup” approach to rapidly innovate and vet product ideas. But in order for startups to succeed, initial approaches to marketing and sales need to evolve quickly and scale efficiently with the growth of the company.
Somewhere between the lean launch and a fully process-driven organization is where many… Show more
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