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Creating Content that Drives the Entire Consumer Lifecycle

Tuesday, Apr 23, 2013 6:00p

Creating Content that Drives the Entire Consumer Lifecycle
Instructor: Rebecca Corliss
Content is the heart of the marketing process. However, as prospects have different needs at each stage, content should be used differently at each stage to guide a potential customer through to sale. For example, how should content formats, lengths, topics, and product/service mentions differ depending on what marketing stage you’re targeting? This class will answer those questions, and attendees will walk away
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Intelligent.ly Campus
500 Harrison Ave.
Boston, MA 02118
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