Seminars for Success Boston February 2012

Google™ Seminars for Success
Seminars for Success is officially sponsored by Google ™, and is taught by certified leading search engine advertising and digital intelligence professionals.  These full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords, Analytics and Website Optimizer .
Whether you're new to the Google platform and interested in learning more about these tools or a seasoned veteran ready to move to the next level, Google… Show more Seminars for Success can help you meet your goals and maximize the return on your online advertising investment.
Registration begins at 8:30 a.m. and events run from 9:00 a.m. - 5:00 p.m.
Breakfast, lunch and refreshments are provided.
Wi-Fi is provided and attendees are encouraged, but not required, to bring laptops.
Monday
Google AdWords™ 101
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AdWords 101 provides a foundation for understanding your AdWords campaigns and beginning the optimization process. This is a great class for new advertisers or intermediate advertisers looking for a refresher.
Tuesday
Google AdWords™ 201
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AdWords 201 covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI.
Wednesday
Google Analytics 101
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Google Analytics 101 provides a foundational understanding and overview of web analytics and quickly moves into navigating, reading and interpreting the reports of Google Analytics.
Thursday
Google Analytics 201 w/ Website Optimizer
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Google Analytics 201 is focused on analysis and using the data, features and reports of Google Analytics to find actionable insights for improving your website. This seminar also includes an introduction to website testing with Google Website Optimizer.
Friday
Google Analytics 301 w/ Website Optimizer
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Google Analytics 301 covers the tool's advanced features, including how to implement and configure them in your account. You'll also learn how to create and launch A/B and Multivariate experiments with Google Website Optimizer.
 
For more details, please visit:
http://training.cardinalpath.com

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