Richard Swart, Citris Research Exchange: Innovations in Entrepreneurial Finance
Wednesday, Nov 19 12:00p
Sutardja Dai Hall
Berkeley,
CA
Crowdfunding is emerging as both a financial vehicle substituting or complementing seed money or angel finance and also as a tool for product and market validation. This lecture will discuss the intersection of innovation, finance and new product marketing through social mechanisms. We will discuss lean and post-lean startup methods, and also review some corporate examples of crowdfunding and innovation inside major Fortune 100 firms. Richard Swart researches crowdfunding at the Fung Institute and… Show more
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