Mal Warwick / the Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
How can the world's nearly 3 billion who live on $2 a day or less be lifted out of poverty?
The nearly three billion people living on $2 a day are not just the world's greatest challenge they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick… Show more
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