AMA in PM: IBM Marketing VP Christine Lemyze
IBM's first century is a tale of continuous transformation and this includes their marketing as well. Christine Lemyze will explain how IBM radically modernized its marketing for more effective results.
Marketing leaders will learn how to drive change and improve results in the Marketing function by taking a step-by-step approach. Specifically, Christine will talk about:
The initial global virtual Centers of Excellence which were created, starting in 2006
How IBM's Program Framework unifies… Show more
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100 E. Pratt St.
Baltimore, MD 21202