Marketing Excellence Program Fall 2013: Session 3 - New Product Development and Brand Management
Marketing managers may spend their entire careers in the pursuit of finding that perfect synergy between what a product offers and what a customer wants. Find out about new techniques for uncovering wha tcustomers really want, building a brand portfolio, and delivering maximum value to your customers.
This session will address the strategic fundamentals of a marketing plan as it relates to product and the "4 Ps" in marketing.Instructor: Diane Phillips, Ph.D., Saint Joseph's University Professor
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