Reading: Bob Garfield
As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized—even disillusioned—by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
That’s because we’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. So what works in this new era? Honesty. Transparency. Shared values. A purpose beyond… Show more
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