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Yahoo! Seminar Series: James G. Shanahan
Phone (734) 764-4636
Age Suitability None Specified
Category Talks & Lectures

Yahoo! Seminar Series: James G. Shanahan

Monday, Feb 24 12:00p

Since 1994, online advertising has grown to a $113 billion industry worldwide and has been pivotal to the success of the mobile and World Wide Web. This success has arisen largely from the transformation of the advertising industry from a low-tech, human intensive, “Mad Men” way of doing work (which was commonplace for much of the 20th century and the early days of online advertising) to highly programmatic, optimized, mathematical, computer-centric, and performance-driven processes that form the… Show more

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