The Art of Giving Great Service

Sep 13-14, 2012
Nov 1-2, 2012
Jan 28-29, 2013
Apr 18-19, 2013

Location:
Zingerman's Southside: 3728 Plaza Drive, Ann Arbor, Michigan

Each day's session begins at 8AM and ends promptly at 4PM.

Cost: $1250/person

From our opening day in 1982, Zingerman’s has firmly believed that we had better deliver a great food and great service experience every day with every customer if we’re going to stay in business. We’ve never assumed that we had anything “coming to us” other… Show more than a chance to re-earn the trust of customers, the community and the people who work here. We know that we will not survive if we keep our customers just satisfied enough so they don’t complain.

Zingerman’s approach to giving great service:
-is a tangible concept of service that can be defined, taught, lived, measured and rewarded
-is a recipe for great service that works equally well for 16-year-old busboys and 60-year-old corporate execs
-is just the thing for large and small organizations, for-profits and not-for-profits
-can be easily adapted to improve the quality of service in your organization
-is how your organization can stand out from your competition
-enables us to create an open, caring, supportive and positive place where we get to work with and wait on people who share our values

One seminar attendee exclaimed, “I’ve never seen anywhere that great service is treated like this. It’s like a religion and everyone here believes in it.” But this seminar isn’t just spiritual–you’ll go home with the same tools and techniques that we use here at Zingerman’s to make great service the reality of daily life.

By the end of this seminar, participants will be able to:
Name the elements of building/strengthening a customer service culture.

Explain Zingerman’s approach to customer service and how it can be adapted to work in their organizations.

Provide new tools and techniques to support in-house customer service improvement initiatives.

Explain the Recipe for Bottom-Line Change® and how to use it to implement organization-wide service improvements.

Call upon a network of peers to get past roadblocks.

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