KTUU’s “Second Channel”: The Evolution and Integration of the Web and TV news

PRSA Alaska Chapter presents its July program with Ed Bennett, Manager of Assignments and Web Content at KTUU Channel 2 News in Anchorage. Bennett will explore the increasing importance of the Internet and how KTUU has responded to the changing viewing habits of today’s news audience. Bennett will share his perspective on changing corporate mindsets, understanding the audience, and how to tactically redeploy assets. He will also reveal how the station tracks result and monetizes the content.