Blogs & Podcasts: Competitive Weapons or Too Much Hype?

Blogs and Podcasts are two of the latest powerful technology tools that are having an increasing impact on how companies communicate with their customers; collect and analyze customer opinions; communicate within their companies; and garner competitive intelligence.

Featured Speakers
Robert Scoble, Evangelist & Alpha-Blogger, Microsoft
Vassil Mladjov, Founder & CEO, Blogtronix
John Furrier, Founder & CEO, PodTech.net
Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics
Scott Anderson, Director, Enterprise Brand Communications, Hewlett Packard

Moderator
Michael Copeland, Senior Writer, BUSINESS 2.0 Magazine

This diverse panel of industry experts will explore:

· how and why these tools are creating a paradigm shift for more than just corporate communications;

· implementing effective corporate blogs and podcasts;

· top things you need to avoid (what companies like Dell, Microsoft & HP have learned from bumps along the way); and

· how these tools can increase your company's competitive advantage.

Management Partner Members rate: $25
Non-member rate: $35
(Hors d'oeuvres and soft drinks included)

Pre-registration is recommended as registration is $50 at the door and subject to availability.
http://bschool.pepperdine.edu/alumni/partners/blog/